Self branding reflections and sketches

Its been a tough first week in PPP with it seemingly being quite hard to come up with an idea that Penny approves. Having done research into creative directors I feel I have built up a far better understanding of what the role entails and how an art director role differs. However there has been fairly little progress in terms of ideas. I am perhaps jumping ahead of myself too much and thinking about the final outcome instead of the bigger picture. However it seems fairly unclear as to what kind of project we're trying to deliver. I've been a bit disparaged by Penny questioning my concepts so much, however I do understand where she's coming when she says about no worrying about deliverables yet. I can't really see why I can't base my branding around visual perception for example and have some kind of anamorphic business card type thing but I get that maybe it is a bit too loose and a concept and maybe I'll get more out of the project if I refine my ideas further.

Unfortunately I missed the crit on Friday due to illness, which would have been an invaluable opportunity to get some second opinions on what will or wont work. However I have drafted up the sketches bellow and showed them to a few peers for some basic feedback.

The sketches depict 3 early ideas from last that Penny didn't like and one concept at the bottom that I think has potential. The screwed up business card has been an idea since the first day and promotes the theme of juxtaposition however is having anything that looks like a business card at all boring? Admittedly the concept is maybe skin deep with this one. The next two down are glasses (potentially 3D) that in some way change what you see around you, possibly via a filter. This idea links in with the whole, creative directors need innovative vision rhetoric. Also the sponge which could be printed with my details. I selected a sponge because they absorb water just like how a creative director must absorb information at every opportunity.  

The final idea is to go back to what people said about me in the group task and embrace the fact that people think i'm posh. As a classic stereotype of the upper classes the little finger being used to drink tea is a funny quirk to pick up on and something I could potentially brand. I feel like this is more what Penny would like but I'll be sure to ask her on Monday. A potential idea as discussed with peers is the amalgamation of swanky and wanker, Swanker or the term fancy pants. Both have an air of light hearted superiority about that, which could be an interesting area to tap into.