Paula Scher poster

I decided to research famous poster designer Paula Scher and specifically her 1994 work for the public theatre as inspiration for my own posters. The general idea behind the branding was to inject fun and diversity into the identity. Scher worked with a limited pallet of very bright, vivid colours, alongside an energetic, original grid system that featured text of eclectic sizes, proportions and orientations. The end product is vibrant, youthful and obviously eye catching. This bold appearance is something that was effectively appropriated within the swanker posters and was certainly suitable for the punchy aesthetic intended.