Thursday, 22 March 2018

End of module evaluation

This has been a module of very mixed feelings. I feel often that the explanations of what we needed to do were slightly lacking and it was easy to feel lost in terms of what was expected. It has in this sense been a lot more of an independent module which could arguably have been a good thing on some levels. However I was left fairly frustrated at times as I felt a few areas, especially in the third, self branding, brief were under explained and ambiguous. It felt at times like we were being told one thing and then advised to do another, however this meant I had to be very adaptive and had to finish the final brief in just a matter of days after some misunderstandings. In this sense I can be very proud in my output. I feel like the quality of design is far diminished from my studio practice work, however I appreciate that PPP isn't really about the quality of design.

Working in groups has given an extra dimension to my work and made me more able to take control of a situation and lead a little more, whereas before maybe I would have sat back to a greater extent in group scenarios. This is of course an essential skill to develop over the next 3 years if my ambition is to be a creative director or art director. The module has supplemented my freelance work to some extent as its all about how you interact with people in a creative setting. I am looking forward to see how it develops in terms of  real world briefs in the future.

Talking to industry professionals in film project brief was an incredible opportunity. Despite Maria Walnut not quite being to my taste and a live interview unfortunately not being possible, it was still a great experience to learn from her. I think opportunities like this are invaluable and would love to be able to do more similar things in future. I will look to independently contact artists and designers for my own work in future and this project gave me more confidence to do so.     

Overall I can be happy with my work, in the face of slight adversity, and look to build on it in future.

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