Work for Karma Curry

I have been working on packaging for a client since mid August with the first products hitting the shelves on the first of December. The product is a range of 3 homemade curry sauces that I had to design an identity for, just in the form of 3 labels so far. The client came about through a recommendation via a long term client at Rapt.com gifts. The project was like nothing I have done before in terms of scale because most of my previous freelance has just been website buttons here and there or a few logos. I do have some concerns that I'm not charging enough for my services, however I feel the fact I cannot be by any means full time on client based work due to uni commitments makes £8-10 an hour and £100-150 for an identity a fair fee.

Its a really interesting learning kerb in which my favourite idea will often not be selected and I'll have to work on something I didn't like as much. However finding the balance between my own preferences and that of the client is always an interesting and at times exciting process.

I've entered this blog post now because I've just been informed that Karma Curry is now set to be sold in Provenance Village Butchers, who have 3 branches in Notting Hill, Chelsea and West Hampstead. A very exciting development as previously they had only been stocked in a limited quantity in my local Butcher in Somerset. The development shows that clearly I did something right with the branding and that the sauces are very tasty of course (I can confirm they are). However the move to London stores has meant that I've had to include a barcode on the back of the pots and make a few other adjustments. The world of barcode legibility and how they format is very new to me and I can only hope I've got it right. 

I look to continue with this work as well as a long standing client who has just been in contact regarding more work.